Sam Price · Independent Life Insurance Agent Since 2012
Life Insurance, Done Right.
Independent advice you can trust — for your family or your business.
We’re not employed by any single insurance company, so our advice is unbiased and our options are broader: access to 40+ top-rated carriers. Since 2012, we’ve helped local families and business owners find coverage that truly fits.
Unlike most independent agencies — which also sell home, auto, and commercial policies — Assurance Financial Solutions focuses exclusively on life insurance, disability insurance, and long-term care. That means every recommendation comes from someone who lives in this space every day, not a generalist juggling a dozen product lines.
Our Approach
Since 2012, as an independent life insurance agency, we’ve worked with hundreds of local families and businesses protecting those that matter most in your life. Our goal is not to write millions upon millions of policies as our service is more individualized to suit your needs. So whether you have questions about what life insurance could look like or if you’re ready to get started, we want to be your local life insurance agent.
Ready to See How Much You Could Save?
Call (205) 578-2097 or get a free, no-obligation quote online.
We Want To Be Your Life Agent
We want to be your local, independent agent for life insurance. Being an independent agency rather than an employee of an insurance company is an important distinction among agents as this gives us access to over 40 of the most trusted life insurance companies in the country—more options mean better underwriting, a better policy, and a better premium for your needs.
Why Choose Us?
Since 2012, we’ve worked with hundreds of local families and businesses protecting those that matter most in your life. Our goal is not to write millions upon millions of policies as our service is more individualized to suit your needs. So whether you have questions about what life insurance could look like or if you’re ready to get started, we want to be your local life insurance agent.
Life Changes.
Make Sure Your Coverage Keeps Up.
Whether you’re growing a family, growing a business, or just want peace of mind, the right policy shouldn’t be a guessing game. We’ll help you find coverage that fits your life today, and adjusts as it changes.
Planning for retirement instead? We also compare annuity providers in Birmingham for guaranteed retirement income and long-term care insurance providers in Birmingham that help protect retirement assets.
What Our Clients are Saying About Us
“I can’t say enough great things about this guy. No one likes to talk about life and disability, and the process can be stressful and confusing — but not with Sam. I purchased life and disability insurance with him and the process couldn’t have gone smoother.”
— Jason, Garrison
“Sam did a great job explaining all available options and recommending plans that made the most sense for my situation. He was transparent through the process and didn’t try to up-sell me — he even advised holding onto my existing plan when that was the better option.”
— Jason Spires
“We met with Sam Price and he explained that as an independent agent, he could find us not only the best policies but the best companies for our needs. He did a great job assessing our financial goals and explaining how underwriters would view our insurability.”
— John Travis