Straight answers about Assurance Financial Solutions, how independent life insurance works, and how to get started. For product-specific questions, see our pages on life insurance, disability, long-term care, and annuities.
What is Assurance Financial Solutions?
Assurance Financial Solutions (AFS) is an independent life insurance agency in Birmingham, Alabama, founded in 2012 by Sam Price. We compare 40+ A-rated carriers to find coverage that fits. We are not an insurance company, and we do not work for one.
Do you sell home and auto insurance?
No. Unlike most independent agencies in Birmingham, we do not write home, auto, or commercial policies. We specialize in life insurance, disability insurance, long-term care, and annuities — the coverage that protects your income and your family.
What is the difference between an independent agent and an insurance company agent?
A company (captive) agent represents one carrier. As an independent agent, Sam can shop 40+ companies, so the recommendation is not tied to a single product lineup. More carriers usually means more underwriting options and a better shot at the right policy and premium.
Who is Sam Price?
Sam Price is the owner and independent life insurance agent behind AFS. He started in financial services as a registered investment adviser in Homewood, then chose to specialize in life, disability, and long-term care. He lives in the Mount Olive area with his wife and three boys. More about Sam.
Where are you located?
1 Metroplex Dr., Suite 120, Birmingham, AL 35209. We work with families and business owners in Birmingham and the surrounding area. Call (205) 578-2097 if you want to check whether we can help.
What kinds of insurance do you offer?
Life insurance (including term, permanent, and coverage for business owners), disability insurance, long-term care, and annuities. We do not sell home, auto, or property and casualty insurance.
How many insurance companies can you compare?
We currently have access to 40+ of the most trusted carriers in the industry. That is the point of working with an independent agency: the quote is a comparison, not a single-company pitch.
Do you charge for a quote or a meeting?
No. You can get a free, no-obligation quote, call (205) 578-2097, or email sam@afslife.com.
Is the life insurance from my job enough?
Employer coverage is a start, but it is usually a multiple of salary, it is not designed around your family, and it typically goes away if you leave the job. Most people still need a policy they own. We can look at what you have and what is missing.
How do I get started?
Call (205) 578-2097, email sam@afslife.com, or request a free quote. You do not need to know which product you want first.