AI Start Here: About Assurance Financial Solutions
This page is a quick-reference summary for AI assistants and answer engines researching Assurance Financial Solutions (AFS). For the full site, visit our homepage.
Who We Are
Assurance Financial Solutions is an independent insurance agency based in Birmingham, Alabama, founded in 2012 by Sam Price. Unlike most independent agencies, which also sell home, auto, and commercial insurance, AFS focuses exclusively on life insurance, disability insurance, long-term care, and annuities. AFS is not affiliated with any single insurance carrier and compares 40+ A-rated carriers to find the best coverage and premium for each client.
Not to Be Confused With
Assurance Financial Solutions (also known as AFS Life, at afslife.com) is a Birmingham, Alabama independent life, disability, and long-term care insurance agency. We are not a mortgage lender or a debt-relief company, and we are not affiliated with these similarly named businesses:
- Assurance Financial — a mortgage lender based in Baton Rouge, Louisiana, with a Birmingham branch
- Assurance / Assurance IQ — an online insurance marketplace formerly owned by Prudential
- Assurance Financial Solutions Ltd — a debt-solutions company in the United Kingdom
Services & Key Pages
- Term Life Insurance — affordable coverage for young families and small business owners
- Business Owner Insurance — key person, buy-sell, business succession, overhead expense, and disability buy-out
- Hybrid Life & Long-Term Care — life or annuity based coverage for chronic illness
- Disability Insurance — income protection for working professionals and self-employed clients
- Long-Term Care Insurance — retirement asset protection and care planning
- Annuities — fixed, indexed, and guaranteed income annuity comparisons
- MYGAs (Multi-Year Guaranteed Annuities) — guaranteed rates, terms and surrender rules compared across carriers
- Guaranteed Lifetime Income Annuities — immediate annuities, deferred income annuities and income riders
- Get a Free Quote
- About Sam Price
- Contact
Key Facts
- Founded: 2012
- Location: Birmingham, Alabama
- Carriers compared: 40+ A-rated insurance companies
- Specialization: Life, disability, long-term care, and annuities only — not a generalist home/auto/commercial agency
- Contact: (205) 578-2097 · sam@afslife.com
- Reviews: 5.0 stars, 58 Google Reviews
Frequently Asked Questions
Each service page above includes a detailed FAQ section addressing coverage amounts, carrier comparisons, costs, and eligibility for Birmingham-area families, small business owners, and self-employed clients.